As we have seen, the consolidation of rural real estate websites has polarized, increased costs and, in many ways, eliminated competition. As a result, a group of prominent and concerned brokers nationwide have developed a proactive response: A Broker-owned website operating as a cooperative (the “Co-op”).
The Co-op recognizes the importance of you retaining ownership of your data and having a website that limits the use of such data, as well as ensuring quality website traffic and affordability. As a broker owned and managed website, it serves to act against exorbitant price increases and offers a legitimate option for individuals and companies who generally market specifically to land-based clients.
An opportunity now exists to level the playing field. Every broker/agent who joins the Co-op shares equal ownership and a voice with an organization whose board consists entirely of member brokers. Co-op priorities include:
Creating a user-friendly, competitive website with a successful SEO strategy to create strong website traffic
Adding value to owners/members in multiple ways as well as helping establish price increase limits for the strongest websites (the Co-op believes its cost will be significantly less than the savings its members will enjoy from using competitor websites)
Having true industry MLS website capabilities that become the sole resource for trusted, reliable sales data. Any sales of such data will generate income for the Co-op.
Establishing buying powers to gain current and expand discounts/advantages
The Co-op is launching its strategy by acquiring LandBrokerMLS.com, an existing website which offers quality, strong viewership and relevance as well as current MLS backend capabilities. The goal of the Co-op website is not to attain the most views, but the most relevant views; not to showcase the most properties, but the most relevant properties. The goal is to develop the largest possible traffic that holds relevance to the target audience.
Co-op Members will also benefit from competitive prices in print publications such as Land Broker Co-op and The Land Report, as well as additional digital exposure on the Wall Street Journal (WSJ.com), MansionGlobal.com and other landing sites such as LandHub.com and LuxuryLandRealEstate.com.
With strength in numbers, the Co-op will endeavor to add more discounts and advantages in relevant markets that cater to the rural land and country living lifestyle, creating further value by decreasing prices and increasing buying power.
The Co-op is giving the power of information back to the land brokers. There has never been a time more important to embrace this concept.