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The U.S Land Broker Cooperative Announces Launch of Innovative Website

Tuesday, October 23rd, 2018

Land Broker Co-op Logo

The Land Broker Cooperative (the Co-Op) is pleased to announce the first website for land, farms and ranches for sale using a map-based view as the primary search functionality.

TEXAS, October 15, 2018 — The U.S. Land Broker Cooperative (the Co-Op) formally released its proprietary map-based web-search tool on www.landbrokermls.com. This new functionality was developed in conjunction with TerraStride Pro, which is the Co-Op’s preferred mapping partner. TerraStride Pro and Co-Op team members worked together to provide this cutting-edge software solution that powers a next generation, map-based property search view as a means to allow greater visibility and ease of use.

“Our industry-leading map-search functionality was developed in part due to growing enrollment in the Co-Op and the ever-changing needs and demands of the real estate industry,” says George Clift, Co-op member/owner.

The mapping solution was seamlessly integrated into www.landbrokermls.com, providing searchers with direct access to broker properties in a format that is intuitive, easily accessible and simple to use. The Co-Op’s philosophy of user experience over profitability allows the Co-Op to offer buyers and sellers an improved land shopping experience without commercial advertising, a feature that is sure to drive traffic to the website.

The Co-Op was created in 2018 by a group of professional farm, ranch and land brokers who recognized the changes taking place in the industry and the importance of an organization focused on serving the needs of the rural real estate brokerage community. These include reaching a target audience and providing member services on a cost-competitive basis while allowing protection of personal and professional data. The Co-Op is broker/agent-owned and offers equal voice to all members, group buying power, and shared participation in profits.

For those unsatisfied with a real estate advertising monopoly the Co-Op helps foster change, as every broker/agent who joins the Co-Op shares equal ownership and holds a unique voice. The Co-Op strives to combat steep rises in digital advertising prices, losses of privacy and control of data, and other factors which continue to increase costs for all participants in the rural real estate industry. The Co-Op’s philosophy of equal ownership and voice for all, without pricing smaller offices out of the market, is beneficial for everyone involved.

The Co-Op continues to be an industry leader not only with technology, but forward-thinking partnerships with the most influential brands and honest, hard-working members. The new map-based search functionality is the most recent result of the Co-Op’s management and founders’ agile and creative thinking processes.

 

For more information on The Land Broker Cooperative please contact:

Deetra Tsakrios | Member Relations Manager

deetra@landbrokercoop.com | 208-681-7709

The U.S Land Broker Cooperative By Brokers For Brokers

Friday, June 29th, 2018

 

Membership Continues to Rise as Farm, Ranch & Land Brokers Find Value and Opportunity in CO-OP Ownership

[Texas – July 2, 2018] The Land Broker Cooperative (“The Co-Op”), www.landbrokermls.com, is actively acquiring new member-owners who desire to take back control of the current rural real estate advertising industry. Since the formal announcement in March 2018 during the Realtors Land Institute national meeting in Nashville, TN, The Co-Op has e ngaged real estate brokers across the country who have been unsatisfied with the current advertising monopoly in the industry; a steep rise in digital advertising prices, and loss of privacy and control of data have created a disadvantage to smaller and single-agent real estate offices across rural America. In some cases pricing them out of the marketplace.

In response, several rural real estate Brokers/Agents have developed The Co-Op, a formal cooperative organizational structure that holds true the values and ideals shared by farm, ranch & land brokers. The Co-Op is both owned and managed by licensed Brokers/Agents. Every Broker/Agent who joins shares equal ownership and holds a unique voice.

Cooperative priorities include:

  • Membership limited to Licensed Brokers/Agents
  • All Members have one share, one equal vote
  • Data ownership and control
  • Digital marketing costs controlled
  • Discounts from cooperative marketing relationships
  • Plans will include discounted E&O and other insurance member benefits
  • Profit sharing through dividend distributions to member-owners

With strength in numbers, the Co-Op will endeavor to add discounts and advantages in relevant markets that cater to the rural land and country living lifestyle. Through the strength and effectiveness of its buying powers, Co-Op members will benefit from competitive prices in print publications in key industry publications and websites.

The Co-Op gives the power of information back to the land brokers,” said Dan Murphy, M4 Ranch Group Broker and President of the Co-Op. “It’s important for our brokers and agents to have control of their listings and their budget. Flexibility and choice have always been important in a marketing strategy; no one wants their entire budget tied up in one place. It’s an important time to embrace this concept.”

Cooperatives have been the foundation of rural America business for more than a century,” said Managing Broker Bart Miller of Mason & Morse Ranch Company and a Founding Member. “An organization of people with common business interests, high principles and a need to manage their industry in a time when large corporations are increasingly in control of the market space and pricing is important for our industry. Inevitably this leads brokers to service their clients more effectively.”

The Land Broker Cooperative was created in 2018 by a group of professional farm, ranch & land brokers who recognized the importance of serving the needs of the rural real estate brokerage community. These include reaching a target audience and providing services on a cost-competitive basis while allowing you to protect personal and professional data. This broker/agent-owned cooperative offers an equal voice to all members, group buying power and shared participation in any profits.

 

For more information on The Land Broker Cooperative please contact:
Deetra Tsakrios | Member Relations Manager
deetra@landbrokercoop.com | 208-681-7709