Archive for May, 2014

Hall and Hall Wins Auction Marketing Campaign of the Year

Monday, May 19th, 2014
Hall and Hall Auctions

Hall and Hall Auctions

Winners of the 2014 National Auctioneers Association/USA TODAY Marketing Competition have been announced, with “The Auction Marketing Campaign of the Year” being awarded to Hall and Hall Auctions for the Hager Farm & Ranches Absolute Auction campaign, which helped lead to a $46+ million total sale and land price records being established in two counties.

Hall and Hall Auctions also won first place in the Company Promotional Video category, thanks to Aerial Imaging Productions, and second place in the Multi-Property Real Estate Auction category for O’Dell Auctions.

The task of determining winners was given to a panel of marketing and advertising professionals, all of which have backgrounds in branding, promotion, public relations and graphic design. Judging criteria included considerations such as creativity, effectiveness, clarity and visual appeal.