The Land Broker Co-op is celebrating its 1st anniversary with work underway to add an additional 60,000 land listings over the next couple of months. George Clift, Co-op Secretary & Clift Land Brokerage TX, states, “The addition of these new listings will place the Co-op’s website at the top of the land listing market. The process of upgrading the servers to support this level of listings will be completed in a few weeks.” The Co-op’s mission of optimizing market exposure with data controls, fair pricing, and equal ownership is the backbone behind the industry’s support for this unprecedented land professional movement.

Dan Murphy, Co-op President & M4 Ranch Group CO, said, “We appreciate the vision and confidence placed in the Co-op by the hundreds of brokers and agents throughout the country who joined our movement and became Co-op Members this year. The Co-op’s momentum reaches all corners of the country and includes a range from single agent offices to national franchises.”

Co-op Members now enjoy discounts from a growing list of organizations including Cabelas, Skeleton Optics, Terrastride, Open Fences Magazine, LandHub, J.B. Hill, and The Land Report. The Co-op continues to explore health care coverage options and is in negotiations for the rollout of select coverage options in the coming months.

Dan Hatfield, Broker and VP of Sponsor Development for the Co-op, emphasized, “The Co-op is receiving tremendous support from the Farm Credit banks across the country. The fact that these lenders also operate as cooperatives establishes an immediate connection. The addition of 60,000 listings on LandBrokerMLS.com is a game-changer for lenders, as they desire to support the rural real estate community and land buyers throughout the country.”

LandBrokerMLS.com, the website of the Co-op, continues to see vast improvements regarding functionality and traffic, and is currently experiencing aggregated web visits of 2 million per month. John Hayter, CTO, states, “The addition of the new listings on LandBrokerMLS.com will have a dramatic affect on the visitor experience and lead generation potential for the site.”

Not to be forgotten, Open Fences Magazine, the Co-op’s official publication, is celebrating its 10th Anniversary. David Light, Publisher and CDO, stated, “We thank all our magazine advertisers who made this journey possible. Our payback is all Co-op members enjoy a 20% discount on Open Fences pages. We look forward to another exciting decade of positively influencing the lives of all professionals involved in the rural real estate market.”

About the Land Broker Co-op
The Co-op was formed to create an avenue for rural real estate professionals to join forces and mutually enjoy benefits normally offered to larger organizations, while also working to regulate technological changes in a manner that maintains listings data integrity and ownership. The historical protocol of direct broker/agent to buyer/seller relationships is critical to the mission of the Co-op, without such relationships being intercepted, tolled and re-distributed by technologists. For those unsatisfied with the current state of real estate advertising, the Co-op helps foster change, as every broker/agent who joins the Co-op shares equal ownership and holds a unique voice. The Co-op’s philosophy of equal ownership and voice for all without pricing smaller offices out of the market, is beneficial for everyone involved.

As a true cooperative, 100% of the Co-op is owned by its Members, who enjoy equal voting rights, group buying power, and shared participation in profits. Although the mission of the Co-op isn’t to generate a profit, any profit is equally shared by Members as patronage dividends. The Co-op recently paid back $10,873.59 to its 2018 Members.

SAN FRANCISCO, March 4, 2019 — The U.S. Land Broker Cooperative (the Co-Op) and AcreValue have announced a partnership to enhance the exposure of land listings across the United States for landowners, farmers and their partners.

AcreValue is an online land intelligence platform used by farmers, landowners, investors, bankers, brokers, and other industry professionals to analyze the value and productive capacity of farmland across the 48 contiguous states. AcreValue is a digital solution from Granular, an ag software company focused on making farming more efficient and profitable, while also preserving and enhancing the value of farmland.

“This relationship is a win-win for everyone watching, buying, or selling in the land market,” said LeeAnn Moss, Director of Industry Marketing for AcreValue.”Our site has over 300,000 unique monthly visitors, many of whom are looking for land to purchase, or data on land that’s selling in their area. They will now have access to thousands of land listings on AcreValue from hundreds of brokers across the U.S., updated daily, provided to us by the Co-Op. This makes our site even more of a one-stop shop for our customers’ needs.”

The Co-Op, created in 2018, was organized by a group of professional farm, ranch, and land brokers who saw an opportunity to better serve the needs of the rural real estate brokerage community. The mission of the Co-Op is to provide member services on a cost-competitive basis while also protecting personal and professional data. It is broker/agent owned and offers equal voice to all members, group buying power, and shared participation in profits. With exposure to over 2 million users and soon to be added 65,000+ active listings, the Co-Op is exhibiting phenomenal growth.

“Our newly-released map search tool on www.landbrokermls.com demonstrates our focus on an improved land shopping experience without commercial advertising. AcreValue seemed like a natural partner for us with their philosophy on helping landowners and farmers get information on land they own or rent, as well as information on potential acquisitions to expand their investment portfolios or farming operations. We see ourselves as a major innovator in the brokerage community, while AcreValue is a major innovator in farmland data and land intelligence,” said David Light, Chief Development Officer and Founder at Open Fences Media.

Both organizations are excited to continue building upon their shared commitment to provide creative technology solutions to help landowners and their partners (e.g., brokers) get the information and opportunities that they need in an online, advertisement-free, and functional search environment.

For more information on The Land Broker Cooperative, please contact:

Deeta Tsakrios | Member Relations Manager | deetra@landbrokercoop.com | 208-681-7709

For more information on AcreValue and Granular, please contact:

Amy Lazenby | VP of Marketing | amylazenby@granular.ag | 949-419-5997

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Granular is an agriculture software company dedicated to building stronger and more profitable farms. With web and mobile apps grounded in advanced data science technology, Granular helps farmers make data-driven, real-time business and agronomic decisions with greater confidence. Granular is an independent, wholly owned subsidiary of Corteva Agriscience™, Agriculture Division of DowDuPont (NYSE: DWDP).

The Land Broker Cooperative (the Co-Op) is pleased to announce the first website for land, farms and ranches for sale using a map-based view as the primary search functionality.

TEXAS, October 15, 2018 — The U.S. Land Broker Cooperative (the Co-Op) formally released its proprietary map-based web-search tool on www.landbrokermls.com. This new functionality was developed in conjunction with TerraStride Pro, which is the Co-Op’s preferred mapping partner. TerraStride Pro and Co-Op team members worked together to provide this cutting-edge software solution that powers a next generation, map-based property search view as a means to allow greater visibility and ease of use.

“Our industry-leading map-search functionality was developed in part due to growing enrollment in the Co-Op and the ever-changing needs and demands of the real estate industry,” says George Clift, Co-op member/owner.

The mapping solution was seamlessly integrated into www.landbrokermls.com, providing searchers with direct access to broker properties in a format that is intuitive, easily accessible and simple to use. The Co-Op’s philosophy of user experience over profitability allows the Co-Op to offer buyers and sellers an improved land shopping experience without commercial advertising, a feature that is sure to drive traffic to the website.

The Co-Op was created in 2018 by a group of professional farm, ranch and land brokers who recognized the changes taking place in the industry and the importance of an organization focused on serving the needs of the rural real estate brokerage community. These include reaching a target audience and providing member services on a cost-competitive basis while allowing protection of personal and professional data. The Co-Op is broker/agent-owned and offers equal voice to all members, group buying power, and shared participation in profits.

For those unsatisfied with a real estate advertising monopoly the Co-Op helps foster change, as every broker/agent who joins the Co-Op shares equal ownership and holds a unique voice. The Co-Op strives to combat steep rises in digital advertising prices, losses of privacy and control of data, and other factors which continue to increase costs for all participants in the rural real estate industry. The Co-Op’s philosophy of equal ownership and voice for all, without pricing smaller offices out of the market, is beneficial for everyone involved.

The Co-Op continues to be an industry leader not only with technology, but forward-thinking partnerships with the most influential brands and honest, hard-working members. The new map-based search functionality is the most recent result of the Co-Op’s management and founders’ agile and creative thinking processes.

For more information on The Land Broker Cooperative please contact:

Deetra Tsakrios | Member Relations Manager

deetra@landbrokercoop.com | 208-681-7709

Membership Continues to Rise as Farm, Ranch & Land Brokers Find Value and Opportunity in CO-OP Ownership

[Texas – July 2, 2018] The Land Broker Cooperative (“The Co-Op”), www.landbrokermls.com, is actively acquiring new member-owners who desire to take back control of the current rural real estate advertising industry. Since the formal announcement in March 2018 during the Realtors Land Institute national meeting in Nashville, TN, The Co-Op has e ngaged real estate brokers across the country who have been unsatisfied with the current advertising monopoly in the industry; a steep rise in digital advertising prices, and loss of privacy and control of data have created a disadvantage to smaller and single-agent real estate offices across rural America. In some cases pricing them out of the marketplace.

In response, several rural real estate Brokers/Agents have developed The Co-Op, a formal cooperative organizational structure that holds true the values and ideals shared by farm, ranch & land brokers. The Co-Op is both owned and managed by licensed Brokers/Agents. Every Broker/Agent who joins shares equal ownership and holds a unique voice.

Cooperative priorities include:

• Membership limited to Licensed Brokers/Agents
• All Members have one share, one equal vote
• Data ownership and control
• Digital marketing costs controlled
• Discounts from cooperative marketing relationships
• Plans will include discounted E&O and other insurance member benefits
• Profit sharing through dividend distributions to member-owners

With strength in numbers, the Co-Op will endeavor to add discounts and advantages in relevant markets that cater to the rural land and country living lifestyle. Through the strength and effectiveness of its buying powers, Co-Op members will benefit from competitive prices in print publications in key industry publications and websites.

“The Co-Op gives the power of information back to the land brokers,” said Dan Murphy, M4 Ranch Group Broker and President of the Co-Op. “It’s important for our brokers and agents to have control of their listings and their budget. Flexibility and choice have always been important in a marketing strategy; no one wants their entire budget tied up in one place. It’s an important time to embrace this concept.”

“Cooperatives have been the foundation of rural America business for more than a century,” said Managing Broker Bart Miller of Mason & Morse Ranch Company and a Founding Member. “An organization of people with common business interests, high principles and a need to manage their industry in a time when large corporations are increasingly in control of the market space and pricing is important for our industry. Inevitably this leads brokers to service their clients more effectively.”

The Land Broker Cooperative was created in 2018 by a group of professional farm, ranch & land brokers who recognized the importance of serving the needs of the rural real estate brokerage community. These include reaching a target audience and providing services on a cost-competitive basis while allowing you to protect personal and professional data. This broker/agent-owned cooperative offers an equal voice to all members, group buying power and shared participation in any profits.

For more information on The Land Broker Cooperative please contact:
Deetra Tsakrios | Member Relations Manager
deetra@landbrokercoop.com | 208-681-7709